Advertise in Estepona Insider

Reach 800+ local readers who actually go out and do things.

Estepona Insider is a free weekly newsletter about what's on in Estepona and Manilva, events, live music, markets and local life. It goes out every Thursday morning, and people read it to decide what to do that week. That makes it a good place to be seen if you run something worth going to.

Who reads it

Over 800 subscribers, and growing. Mostly international residents around Estepona and Manilva: British, German, Scandinavian, Dutch, Belgian and French. The majority are 45+, settled here, and spending money locally: on going out, but also on the services and things that come with living on this coast. They're not passive readers. More than half open every issue, and over 11% of those click through to something.

(For context: the average newsletter sees around 5–9% of openers click. Estepona Insider consistently sits above that range.)

What you get

One headline sponsor per issue. Your spot sits at the top, directly below the intro, so everyone who opens sees it before anything else. It's the only placement in that position, and I never run competing businesses side by side. Each placement includes:

• An image of your choosing

• 2–3 lines of text, written in the newsletter's voice

• A button linking wherever you want

• Clear "Sponsored" labelling

The placement is clearly marked and visually set apart, so nobody is in any doubt about what it is. But I write or edit the copy myself, in the same voice as everything else. It reads like something worth knowing rather than something shouting at you, and that's why people actually read it.

What it looks like

An example placement, directly below the intro. Bodega Valdemira is not a real business. Photo by Jeremy Bishop.

What it costs

One issue: 75€
Four issues: 200€ (50€ per issue)

Most local advertising works through repetition. One appearance gets noticed; four build recognition. That's why the four-issue rate is what I'd recommend to anyone asking. This is the launch rate for the first sponsors. It will go up as the list grows, but you'll always get advance notice before anything changes.

What I won't do

I only take on businesses I'd be happy to recommend myself. If it doesn't fit what my readers care about, I'll tell you honestly rather than take your money. Every paid placement is clearly marked as sponsored.

Editorial recommendations are never for sale. That's not a restriction I put on you, it's the reason this works: readers trust what they find here, and that trust is what your placement borrows from. The moment I start selling coverage, the newsletter stops being worth reading and your spot stops being worth buying.

Can you measure it?

Partly, and I'd rather be straight with you about it.

What you can measure: every sponsor gets their own tracked link, so you'll know exactly how many people clicked through.

What you can't: the person who reads about you on Thursday and walks in on Saturday. Local advertising has always had this problem, flyers and radio spots have it too.

If you want a clearer picture, a discount code or a "mention Estepona Insider" offer makes it countable at your end. Happy to build that into the copy.

Interested?

Fill in the form below and I'll get back to you with available dates. Or just email me directly: [email protected]